The Cleanly brand is professional yet approachable, with a strong visual identity. The
clean, simple and refreshing, while the copy and illustrations add a touch of fun and
There are fairly strict guidelines in the brand style guide. We’re particular about color
type treatments, and the amount of white space used (we like a lot of it!).
There are also strict rules about the Cleanly logo usage. The identity consists of two logo
elements: the logotype and the symbol, which should never be grouped together. We ask that
logotype and symbol always have plenty of breathing room. Additionally, the logotype should
used in place of the word “Cleanly” in a body of text.
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